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204: Josh Spector — Saying Less and Making More
The Bootstrapped Founder
Improve Your Newsletter Content
Avoid starting your newsletter with intro messages that don't provide value to readers. Instead of telling readers what you're about to tell them, get right to the point. Consider breaking up lengthy newsletters into smaller, more frequent editions. Make sure each element in your newsletter is actually helping readers and providing value. Don't hesitate to promote your products or services in your newsletter, as long as they are beneficial to your audience. Continuously evaluate and eliminate elements that don't add value to your newsletter. Focus on delivering interesting and valuable content, rather than including unnecessary quotes or random photos.
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