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Simplicity in Writing: Kaplan's Law of Words
The key to writing simply is through rewriting. Kaplan's Law of Words states that any words not working for you are working against you. The simplicity in writing comes from removing unnecessary words and ideas, focusing on a single core message or idea. It's about stripping down to the essential, as exemplified by the concept of doing one thing well, whether in writing or in products like jeans. By abiding by Kaplan's Law of Words, one can achieve clarity and impactful communication.