#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
B2B Marketing with Dave Gerhardt
Harnessing Stories for Brand Strategy and Content Development
Leveraging the wealth of stories within an organization plays a crucial role in developing effective brand and content strategies. Content acts as the vehicle for brand dissemination in the market, emphasizing the significance of starting with compelling narratives. Creating a feedback loop through formats like podcasts allows businesses to understand audience preferences, enabling them to refine their marketing strategies. Utilizing a dark social content strategy, businesses can harness underappreciated channels for brand exposure. This involves consistent content creation from interviews, webinars, or podcasts to generate rich insights that can be repurposed into various formats like articles, newsletters, and social media posts. These strategies not only maximize the value of existing content but also foster deeper engagement with target audiences by providing actionable insights and tactical plays derived from expert discussions. The potential for developing an extensive content ecosystem from existing resources can significantly amplify brand reach and resonance in the market.
Remember Everything You Learn from Podcasts
