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Pete Maldonado (CHOMPS) | From Bankruptcy to Meat Stick Mania
Eating Glass
Simplicity Sparks Innovation
Innovation does not solely hinge on introducing new products; it can also stem from simplifying existing offerings and enhancing customer experience. Emphasizing a core product, such as repackaging a single item into multi-packs, can lead to substantial business growth and increased sales velocities. Companies often overlook that innovation encompasses a broader scope, including channel strategy and operational improvements. Instead of fixating on new product development, businesses should consider various avenues of innovation that can streamline processes and elevate consumption without complicating their offerings.
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