
368: Marketing Plan Overview
The How of Business - How to start, run & grow a small business.
00:00
Define Your Ideal Target Client
Your target avatar is the specific group of people who have the pain or problem you can solve. It's crucial not to target everyone but focus on those who can benefit from your offerings. Defining your ideal client goes beyond basic demographics like age, gender, education, income, and location. It involves understanding their pain points and needs from their perspective. Articulate their problems in their own words to tailor your messaging effectively.
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.