Tips for Writing Simply

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Writing simply often requires rewriting; the initial draft is typically not the final product. Kaplan's Law of Words emphasizes the importance of eliminating ineffective words, as they detract from the clarity and impact of writing. This principle also applies to ideas, where concise and focused concepts are more powerful than broad and vague ones. In writing, cohesion in paragraphs is essential; each sentence should contribute to the overall meaning, making the removal of any single sentence disrupt the integrity of the paragraph. A useful technique involves creating multiple versions of a sentence or paragraph, allowing for refinement and exploration of different expressions. This practice encourages freedom in writing and helps identify the strongest elements in draft work, enhancing feedback and improving the overall quality of writing.

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Good copywriting burns into your brain, seeps into your guts. And in this episode, you’re going to learn how to write it.

Harry and David get down-and-dirty with the most important principles of copywriting. You’ll learn “The Three Rules” of good copy. You’ll compare ads that worked with ads that didn’t. You’ll get an inside look into how Harry writes his copy, down to his favorite software and tea of choice.

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