Simplify Choices to Increase Action

Making behaviors easier to imagine facilitates action. Limiting choices to four options allows individuals to process information effectively, enhancing the likelihood of decision-making and subsequent action. Research indicates that exceeding four options can lead to overwhelm, resulting in inaction. Furthermore, structuring prices in a way that is divisible by purchase quantities simplifies the buying process for customers. For instance, a price of $16 for a pack of four allows consumers to easily calculate the price per unit, motivating purchase decisions. In contrast, more complex pricing can deter consumers from buying.