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#158: Kieran Drew – Behind-the-scenes of a $142,000 course launch
Creator Science
**His Launch Volume **
Providing value in marketing is key to success. Building a waiting list helped engage potential customers who were already interested. By focusing on storytelling and providing value in emails, the marketer ensured that even those who didn't buy would still learn something. Segmenting the email list based on engagement levels helped manage complaints about too many emails. While some believe in letting unresponsive leads go, the marketer believes everyone deserves the chance to become a buyer.
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