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Stop Underselling Yourself with Robin Waite: An EOFire Classic from 2021

Entrepreneurs on Fire

00:00

Exploring Pricing Strategies and Avoiding Underselling in Business

Stepping outside the comfort zone can lead to increased profits by testing higher prices. Underselling with cheap prices can be damaging as offering a 5% discount requires selling 14% more to maintain profits. Increasing prices by 5% can allow for 14% fewer clients while maintaining the same profit margin, showcasing the impact of pricing strategies on business profitability.

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