Mergers are akin to tribal dynamics, as they bring together two distinct cultures, eliciting primal responses associated with resource scarcity and fear. The human brain, particularly the amygdala, reacts in survival mode, unaware of modern contexts. Understanding our emotional nature is crucial, as logic often follows emotion. Meaning-making through storytelling engages long-term memory more effectively than traditional presentations like PowerPoint, which can lead to forgetfulness. Utilizing narratives helps individuals navigate and comprehend complex changes, making the emotional landscape of mergers easier to manage.

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