How to Be Awesome at Your Job 979: Building Greater Trust and Connection through Storytelling with Scott Mann
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Jul 18, 2024 
Retired Green Beret Scott Mann discusses the power of storytelling in building trust and connections. He shares strategies for regulating emotions, making stories memorable, and creating human connections. Mann emphasizes the importance of vulnerability, empathy, and relatability in establishing trust and motivating people in challenging environments.
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Rescuing Allies With Social Capital
- Scott recounts rescuing Afghan allies in August 2021 by leveraging long-built relationships and social capital.
- A volunteer network of veterans moved ~1,000 Afghan commandos and families through a covert operation to safety.
What 'Rooftop Leadership' Means
- Rooftop leadership came from living among villagers and seeing them rise to defend their homes after repeated attacks.
- Bringing people 'to the rooftop' means enabling voluntary, value-driven action through connection and trust.
Primal Wiring Guides Modern Work
- Humans remain primal decision-makers: emotion, meaning, and social ties drive action more than logic.
- Techniques that work in life-and-death contexts translate well to business because the brain responds similarly.