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Ep. 37: Crafting compelling stories to differentiate in a crowded market - Deborah Smith - CEO of The CenterCap Group
The Distribution by Juniper Square
Exploring Contrasts in Fund Manager Language and Enterprise Value Drivers
Fund managers, both institutional and non-institutional, use different language to communicate with investors, despite sometimes dealing with the same assets. The value of an organization, or enterprise, is different from the value of an asset or the performance of a fund. While fund managers often tie their value to the interest they receive at the asset level, true enterprise value comes from creating recurring fee strengths. Having multiple products and a diverse investor base can lead to a more stable and valuable organization. By focusing on geography, risk profiles, and product types, fund managers can create a variety of revenue streams that are more appealing to potential buyers, as recurring fee strengths are perceived as more valuable than non-recurring fee strengths.
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