Ep9 "What does eating that cookie have to do with the hero of the Trojan war?"
Inner Cosmos with David Eagleman
The Influence of Unconscious Factors on Decision-Making
We often have little to no awareness of the factors that influence our choices./nOur conscious decisions may be heavily influenced by marketing, social influence, and personal associations./nOur expressed preferences may not reflect our real preferences and motivations./nWe can deceive ourselves by saying we want one thing but acting in a different way.
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