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How to Get Free PR for Your Startup—Tips from the Editor-in-Chief of Canada’s TechCrunch. | Douglas Soltys, Editor-in-Chief of Betakit
A Product Market Fit Show | Startup Podcast for Founders
Target Your Pitch Wisely
When pitching stories, ensure you are targeting the right media outlet and journalist for your specific topic. Understand the audience and the channel you want to reach. Review the publication’s guidelines for pitching, as they often specify their interests and how to approach them. Individual journalists may indicate their preferences through social media, and taking the time to research and tailor your approach can make a significant difference. Instead of sending generic pitches, craft a thoughtful message that shows you've done your homework and are genuinely interested in their work. A brief email querying their current projects can establish a connection and increase the likelihood of a meaningful dialogue.
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