Success is More Than Just Paying Customers

Successful conversion to paid customers does not automatically indicate effective adoption or usage of a product. While gaining paying customers is a positive milestone, it is essential to analyze user engagement, retention, and churn to fully understand the product's impact. Initial conversions demonstrate that there is demand for the solution offered; however, the journey does not end there. Customers initially attracted to the free version can continue down the funnel, but their long-term commitment and satisfaction depend on their ongoing experience and perceived value of the product.