Consider translating or transcribing existing content instead of writing from scratch to save time and money. Hiring freelancers with good ratings can ensure quality. The ease of ranking and success in new markets differs, but competition is generally lower. Public relations (PR) is not initially prioritized, but as businesses grow, PR efforts increase. Interviews and PR activities are conducted using local language speakers. PR firms are employed in each region for optimal results. In a podcast, criticism of PR companies was expressed, possibly due to reliance on them in non-US markets without a strong presence.
Neil Patel is a New York Times bestselling author and co-founder of Neil Patel Digital.
Top 3 Value Bombs:
1. When you enter a market, if you don’t have physical presence in it, then you should first build up traffic.
2. When it comes to market competition, America is 2-4 times more competitive than countries with high GDP like Germany, France, or Japan.
3. What worked in the United States 2 or 3 years ago, will work in almost all other countries today.
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