Sam Browne, lifestyle entrepreneur and LinkedIn expert with more than 100k followers joined me on Ditching Hourly to share his insights on growing your audience on LinkedIn.
Sam’s Links:
Takeaways
- Know what you want to be known for on LinkedIn and focus on educational content to build authority.
- Map out a series of questions to answer in your content and use case studies and testimonials to showcase the value of your work.
- Engage with comments on your own posts and on other people’s posts to build relationships and expand your network.
- Frequency of posting is flexible, but consistency is key. Replying to comments on LinkedIn posts is important, especially for thoughtful and insightful comments.
- Engaging with other creators’ posts can help expand your reach and build relationships.
- Using carousels and images in posts can increase visibility and engagement.
- Avoid including links in posts to maximize reach, but consider using them in comments to drive traffic and build relationships.
- Engaging with comments can lead to valuable insights and growth opportunities.
Sound Bites
- “Pick the thing that is going to be the most effective for you to monetize.”
- “Case studies are a great way to show the value of working with you.”
- “Post with whatever frequency is comfortable for you, ideally no less than once a week.”
- “I always try and repay people who take the time to comment on my posts.”
- “You don’t need that many people who are showing up and enjoying your posts every time you post to create real momentum on LinkedIn.”
- “A post can take on a new life like six hours later, eight, eight, 10 hours later.”
Chapters
- 00:00 Introduction and Background
- 07:29 Setting Up Your Profile for Success
- 24:00 Showcasing the Value of Your Work
- 28:13 Engaging with Comments and Frequency of Posting
- 30:34 Engaging with Other Creators’ Posts for Reach and Relationships
- 36:28 Using Carousels and Images to Increase Visibility
- 45:29 Maximizing Reach by Avoiding Links in Posts
- 48:34 Driving Engagement and Building Relationships through Comments
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