Sam Browne, a lifestyle entrepreneur and LinkedIn expert with over 100k followers, shares tips on growing your LinkedIn audience. Focus on educational content, engage with comments, and use case studies. Consistency is key, utilize carousels and images for better engagement. Avoid including links in posts to maximize reach. Engage with other creators' posts to expand your network.
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Sam Browne's Entrepreneurial Journey
Sam Browne shared his entrepreneurial journey from a music agency to LinkedIn success.
He used LinkedIn to build an audience and now helps others grow and monetize there.
volunteer_activism ADVICE
Optimize Your LinkedIn Profile
Pick one key expertise to monetize on LinkedIn and lead with it.
Use your profile like a homepage, with a clear banner and bright profile photo to attract curiosity.
volunteer_activism ADVICE
Leverage Featured Section Links
Use LinkedIn's featured section to add links to lead magnets or tripwires.
Less is more: include one or two key links to avoid overwhelming visitors.
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Sam Browne, lifestyle entrepreneur and LinkedIn expert with more than 100k followers joined me on Ditching Hourly to share his insights on growing your audience on LinkedIn.
Know what you want to be known for on LinkedIn and focus on educational content to build authority.
Map out a series of questions to answer in your content and use case studies and testimonials to showcase the value of your work.
Engage with comments on your own posts and on other people’s posts to build relationships and expand your network.
Frequency of posting is flexible, but consistency is key. Replying to comments on LinkedIn posts is important, especially for thoughtful and insightful comments.
Engaging with other creators’ posts can help expand your reach and build relationships.
Using carousels and images in posts can increase visibility and engagement.
Avoid including links in posts to maximize reach, but consider using them in comments to drive traffic and build relationships.
Engaging with comments can lead to valuable insights and growth opportunities.
Sound Bites
“Pick the thing that is going to be the most effective for you to monetize.”
“Case studies are a great way to show the value of working with you.”
“Post with whatever frequency is comfortable for you, ideally no less than once a week.”
“I always try and repay people who take the time to comment on my posts.”
“You don’t need that many people who are showing up and enjoying your posts every time you post to create real momentum on LinkedIn.”
“A post can take on a new life like six hours later, eight, eight, 10 hours later.”
Chapters
00:00 Introduction and Background
07:29 Setting Up Your Profile for Success
24:00 Showcasing the Value of Your Work
28:13 Engaging with Comments and Frequency of Posting
30:34 Engaging with Other Creators’ Posts for Reach and Relationships
36:28 Using Carousels and Images to Increase Visibility
45:29 Maximizing Reach by Avoiding Links in Posts
48:34 Driving Engagement and Building Relationships through Comments
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Things like:
Value pricing your work instead of billing for your time?
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Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?
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