Doing Content Right with Steph Smith
The Espresso Hour
Long-term consistency over short-term metrics
The key to success in writing is understanding what you are optimizing for. For those viewing writing as a business, it is crucial to track page views and funnel conversion rates. However, for long-term endeavors such as maintaining a Twitter audience or blog articles, focus should be on reducing friction and ensuring consistent publishing over a lifetime. Success is often hindered not by external factors but by one's own lack of commitment and consistency in showing up.
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