Part 5: Cold Outreach | $100M Leads Book
The Game with Alex Hormozi
00:00
The Challenges of Cold Outreach and How to Overcome Them
Outreach requires trust, which strangers don't have. This leads to three problems: no contact, being ignored, and lack of interest. In the real world, knocking on doors means not knowing addresses, being ignored, or getting rejected. Cold calls mean no phone numbers, getting ignored, or hung up on. Cold emails mean no email addresses, being ignored, or no response. Direct messages mean no place to send, being unread, or no reply. Voic Slimers or text messages mean no numbers, being unread or unheard, or no reply. The solution is to find ways to contact qualified strangers, reach out to them multiple times, and provide upfront value to generate enough interest for them to move forward.
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