B2B Marketing with Dave Gerhardt cover image

#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1)

B2B Marketing with Dave Gerhardt

NOTE

Balancing Skills in Early Marketing Hires

It is essential when scaling a team in marketing to ensure a balance between having the right amount and type of skills. Early marketing hires should be like a pie-shaped marketer, covering a wide range of competencies across different marketing functions. These hires should possess depth and competency in at least two out of the three marketing areas to cover various ground initially, before roles become more specialized in larger marketing teams.

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