B2B Marketing with Dave Gerhardt cover image

#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

B2B Marketing with Dave Gerhardt

NOTE

Importance of Niche Targeting and Algorithm Relevance in Building Online Audience

Focusing on a specific niche rather than broad topics helps in building a following and business. Creating tactical and practical content within a niche on platforms like LinkedIn can drive significant engagement and inbound traffic. The key to growing an audience online is to concentrate on a niche that feels uncomfortably small, as this is where the most traction is likely to be gained. Algorithms prioritize targeted content, making it crucial to create content that is relevant and helpful to the platform. This method is recommended for solo entrepreneurs in order to make the most impact and traction in the online space.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner