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**GETTING PEOPLE TO REPLY: Misspellings and Questions **
Using misspellings and asking questions in emails can drive engagement and increase replies. Despite having a lack of sophistication in data and tools, utilizing tactics like misspelling words has proven effective in increasing response rates. By asking simple questions like 'What city are you in right now?' or 'What's a cool book you've read this week?', companies can generate tens of thousands of replies and effectively engage with their audience.