Joe Posner on Building Vox Video
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Exploring the Thinking and Evolution of Vox Video
The thinking behind Vox Video initially aimed to create a distinct style in the video space by producing explainer videos with heavy graphics, leveraging the team's background in animation. However, the evolution process has been constant since the beginning, focusing on adapting to meet audience needs effectively. Visual evidence has been a driving force from the start, emphasizing the use of visuals over talking heads. The team's freedom to invent new ways to achieve their clear North Star and mission has led to a sustainable process with a focus on cooperation and efficiency in video production.
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