Rough Cut Joe Posner on Building Vox Video
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Oct 14, 2021 Joe Posner, Co-founder and VP of Creative Development at Vox Video, discusses how Vox built its unique brand of explanatory journalism and scaled to other platforms. They talk about the origins of Vox Video and creating a unique style, the qualities of an ideal collaborator, the HBO series 'Level Playing Field' that combines sports and politics, and the challenges of narration and the future of Vox Video.
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First Break: Freakonomics Animation
- Joe started in documentary and got his first big break adapting a Freakonomics chapter with animation.
- That early project let him build animation skills and launch his video career.
Style Emerged Through Iteration
- Vox's style evolved through iteration rather than a fixed guide, anchored by a mission to use visual evidence.
- The clear North Star let them experiment while remaining identifiable to audiences.
Visual Evidence Builds Brand
- Visual evidence and consistent design choices (like font) create a recognizable brand across formats.
- Expect creators to develop multiple complementary skills early on to shape a visual voice.