Rough Cut
Joe Posner on Building Vox Video
Oct 14, 2021
Joe Posner, Co-founder and VP of Creative Development at Vox Video, discusses how Vox built its unique brand of explanatory journalism and scaled to other platforms. They talk about the origins of Vox Video and creating a unique style, the qualities of an ideal collaborator, the HBO series 'Level Playing Field' that combines sports and politics, and the challenges of narration and the future of Vox Video.
31:35
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Quick takeaways
- Vox Video has maintained its distinct brand by evolving its video style while prioritizing visual evidence and innovative storytelling.
- Joe Posner highlights the importance of finding collaborators with complementary skills and embodying kindness, empathy, and generosity as a leader.
Deep dives
Vox's Unique Brand and Impact in the Digital Media Landscape
Over the past six or seven years, Vox has created a distinct identity in the crowded digital media landscape with its explainer videos. The company has redefined the art of making explainer videos, and their videos are instantly recognizable as Vox's. Vox has also expanded into streaming platforms with shows like 'Explained' on Netflix and 'Level Playing Field' on HBO. Joe Posner, the guest on the podcast, played a crucial role in building Vox's video team and expanding the brand's reach. The conversation delves into how Vox has managed to maintain its uniqueness while growing into a powerhouse brand with 10 million subscribers on YouTube.
