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Bootstrapping a +$1B Business + Selling To The Ultra Rich | Jesse Pujji
My First Million
Business Growth through SEO Acquisitions
A strategic approach to business growth is evident in the acquisition of SEO-driven companies, which can significantly enhance their EBITDA. The method begins with acquiring smaller SEO content businesses and efficiently scaling them—illustrated by initial successes like growing from three to nine in EBITDA, followed by taking a $10 million EBITDA firm to $25 million. This process continues with larger acquisitions, such as Bankrate, showcasing a proven track record of tripling EBITDA in under two years. The core of this success lies in acquiring businesses with established SEO capabilities, allowing for superior visibility on search engines. By leveraging well-optimized content, these businesses can capture traffic through affiliate offers, leading to substantial revenue growth. Additionally, the company culture plays a crucial role, blending direct response marketing principles with a supportive work environment, which is atypical in the industry. The implementation of four major growth strategies underscores the importance of a cohesive playbook, anchoring the post-acquisition success while maintaining employee satisfaction.
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