My First Million Bootstrapping a +$1B Business + Selling To The Ultra Rich | Jesse Pujji
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Aug 26, 2024 
Jesse Pujji, founder of Ampush and GatewayX, shares his entrepreneurial journey and expertise in digital marketing and private equity. He discusses bootstrapping Ampush and the critical four levers of digital marketing that can drive growth. Jesse reveals strategies for selling to affluent clients and the role of personal connections in high-stakes transactions. He also reflects on pivotal moments with Facebook and the importance of pursuing passion beyond mere monetary success, rounded off with a vibrant tale of hosting rapper Nelly at his birthday bash.
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Bootstrapping with Research
- Jesse Pujji bootstrapped Ampush by selling research reports to hedge funds through GLG.
- This unconventional "angel round" raised $150,000.
Selling to the Rich
- Selling to the rich offers advantages like less price sensitivity, urgency, and rationality.
- They prioritize ROI, making high-value sales easier.
GLG as a Launchpad
- Jesse Pujji leveraged his expertise on GLG, connecting with hedge funds seeking information on digital ads.
- This led to paid consultations and research report sales, demonstrating the platform's potential.