202 - Making a marketing strategy from scratch — with Joana Galvao
The Futur with Chris Do
Master the Flow of Sales Calls
Utilizing structured frameworks in sales calls is essential for efficiency and effectiveness. Sales professionals should adopt a guiding script or flow to maintain control over the conversation and ensure all necessary information is gathered. The aim is to avoid lengthy discussions that provide excessive information without a clear direction. Understanding the critical questions of 'why the no?', 'why now?', and 'why us?' helps to engage leads meaningfully and focus the discussion. By directing the conversation appropriately, salespeople can lead prospects towards a concise and productive outcome.
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