
123. Walt Hickey Wants to Track Your Eyeballs
People I (Mostly) Admire
The Influence of Super Bowl Commercials on Eye Movements
Super Bowl commercials were studied using eye tracking goggles, and the research revealed that commercials effectively directing people's eye movements were more highly rated and enjoyed. The study showed that directing eyeballs is the director's job to ensure a common movie-going experience, and close-up shots easily guide the viewers' gaze, while wider dynamic shots require artistry to control the audience's attention.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.