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$100M Leads Audiobook Part 7 – Core Four on Steroids | Ep 592
The Game w/ Alex Hormozi
How to Get More Engaged Leads: The Rule of 100
To get more engaged leads, crank up your advertising efforts by doubling your inputs. Make twice the reachouts, post twice the content, run twice the ads, and double the ad spend. The rule of 100 suggests doing 100 primary actions every day for 100 days in a row. This includes 100 warm reachouts, 100 minutes of making content, 100 cold reachouts, and 100 minutes of making paid ads. By committing to this rule, you'll see significant increases in engaged leads.
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