In this episode, Alex Hormozi discusses the Core Four on Steroids and emphasizes the importance of exhaustively utilizing advertising methods for maximum lead generation. The podcast also explores strategies for generating leads, expanding market opportunities, and the significance of allies in advertising. The 'more better new' framework is highlighted as a key element for scaling businesses.
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Quick takeaways
Maximize lead generation by exhaustively utilizing current advertising methods before exploring new techniques.
Identify constraints in lead generation and conduct thorough testing to optimize results.
Deep dives
More Better New
The podcast episode introduces the concept of 'More Better New' as a framework to increase leads and scale businesses. More refers to doing more of what currently works, such as increasing reachouts, content creation, or ad spend. Better involves improving the current advertising methods through testing and optimization. New pertains to exploring new platforms, placements, or core four activities for advertising. This framework emphasizes the importance of continually maximizing advertising efforts to generate more engaged leads.
Constraints and Testing
The podcast highlights the significance of identifying constraints in the lead generation process and conducting thorough testing. Constraints are the points where small improvements can yield substantial increases in results. By focusing testing efforts on these constraints, businesses can optimize their lead generation. Testing involves making deliberate and measured changes in one area at a time and assessing the impact. The podcast suggests a structured approach of conducting one test per week per platform, analyzing results, documenting findings, and iterating to achieve better outcomes.
Size of the Market and Expansion
The podcast challenges the misconception of market saturation and emphasizes the vast opportunities for lead generation. It introduces the concept of the 'Size of the Pie Fallacy,' where businesses mistakenly assume their current market is the entire available market. By exploring new placements, platforms, and core four activities, businesses can tap into additional slices of attention and potential leads. The podcast advocates for continuously expanding advertising efforts to reach new audiences, even after maximizing 'More' and 'Better' strategies.
“Do what the 0.1% do to get what the 0.1% get.” In this episode, Alex (@AlexHormozi) discusses the Core Four on Steroids, which includes more, better, new methods for advertising. He emphasizes the importance of exhaustively utilizing these methods before moving on to new advertising techniques in order to maximize lead generation.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.