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The Unsinkable Shopper
Motley Fool Money
The Influence of Exclusivity and the Differences in Watch Companies
4min Snip
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Luxury watch companies have discovered that creating a sense of exclusivity and scarcity can trigger customer desire and insecurity, leading them to buy more. Even when watches are more readily available, brands will pretend they are not to maintain power over consumers' minds. The difference between publicly traded and privately held watch companies is that the former often have to prioritize shareholder interests, while the latter can focus on longer-term visions. Independent brands tend to be more agile and successful in challenging periods, while corporate-owned brands thrive in stable times.
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