Changing Landscape of Black Friday and Cyber Monday

Black Friday and Cyber Monday have become less meaningful in terms of specific days for shopping due to the extended holiday season and the rise of events like Amazon Prime Day. Data from Shopify indicates that American consumers are starting their holiday shopping earlier than ever, with many starting in October or early November. There has been a shift towards online shopping, with over half of Black Friday spending happening on mobile devices. The mobile experience has become more important, and companies that prioritize mobile strategies have seen success. While Black Friday and Cyber Monday are still popular, the shopping landscape has become more fluid and extended.