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Ep. 97 How To Scale A Typical ‘Small Business’ To Be Worth Millions With Candace Nelson

Working Hard with Grace Beverley

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Building Brand Identity and Recognition

Creating a strong brand identity within the product itself is essential for customers to associate quality and desirability with the brand. This recognition leads to word-of-mouth marketing and a sense of pride for customers to display products from the brand to others. Establishing a unique brand image and standing out in a competitive market are crucial for long-term success and customer loyalty.

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