Grabbing the audience's attention is vital in advertising. A call out is a way to catch their eye and cut through the noise. Advertisers use labels, yes-or-no questions, and conditional statements to engage their audience. The more specific the call out, the better. For local ads, combining the local area with a specific type of person works wonders. Questions and conditional statements prompt people to identify with the offer. Use these techniques to create captivating ads!
“If you want to become a great entrepreneur, you have to learn about them.” In this episode, Alex (@AlexHormozi) discusses his expertise in making profitable ads and shares his personal experience and insights on targeting the right audience, crafting effective ad copy, and achieving efficient monetization. Listen to learn from his experience and avoid the mistakes he made, with a focus on how to create ads that generate leads and drive profit.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Get your own copy of the book at acquisition.com/books
Timestamps:
(0:58) - Run Paid Ads I: Making Ads
(11:32) - Elements Of Making an Ad
(34:19) - Run Paid Ads II: Monetizing Ads Efficiently
(45:47) - Personal Lessons from Paid Ads
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition