The Game with Alex Hormozi cover image

Part 6: Run Paid Ads | $100M Leads Book

The Game with Alex Hormozi

00:00

The Cocktail Party Effect

Grabbing the audience's attention is vital in advertising. A call out is a way to catch their eye and cut through the noise. Advertisers use labels, yes-or-no questions, and conditional statements to engage their audience. The more specific the call out, the better. For local ads, combining the local area with a specific type of person works wonders. Questions and conditional statements prompt people to identify with the offer. Use these techniques to create captivating ads!

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner