Part 6: Run Paid Ads | $100M Leads Book
The Game with Alex Hormozi
The Cocktail Party Effect
Grabbing the audience's attention is vital in advertising. A call out is a way to catch their eye and cut through the noise. Advertisers use labels, yes-or-no questions, and conditional statements to engage their audience. The more specific the call out, the better. For local ads, combining the local area with a specific type of person works wonders. Questions and conditional statements prompt people to identify with the offer. Use these techniques to create captivating ads!
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