3min snip

My First Million cover image

6 Retro Business Ideas That Could Be As Big As LEGO ($11.8B)

My First Million

NOTE

The success of a Lego fan marketplace

An engineer named Nathan created a marketplace for Lego fans where users can upload and sell their own Lego creations, called MOCs. The website has grown to have 11 million registered users and 160 million page views in 2023, generating an estimated $5 million in revenue from MOC sales. Despite not being business savvy, Nathan has built a passionate community around his website, demonstrating the potential to sell additional products to an already engaged user base.

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