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20Growth: How to Master Product-Led-Growth, The Biggest Mistakes Startups Make When Scaling into Enterprise, How to Assess "Bets" in Growth; Which to Take and Which to Not with Gonto, Interim CMO @ Vercel
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Proactive Expansion Strategy for Business Growth
To ensure business growth, it is essential to assess the time frame for scaling and understand the proactive strategies in place for expansion. If a company takes more than a year to expand to significant deals, it may never expand. It is crucial to foster relationships within the company by inviting potential users for workshops, conducting interviews, and convincing other champions to use the product. Merely relying on a 'wait and see' approach for enterprise deals is not effective; taking action to generate business in other units is necessary to drive expansion.
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