HOW TO WIN FRIENDS & INFLUENCE PEOPLE - Commented Book
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The Power of Remembering Names
Remembering and using a person's name in communication is a subtle but highly effective way of paying compliments and gaining an advantage. People are inherently more interested in their own names than any other, and using it can make a significant positive impact. Conversely, forgetting or misspelling someone's name puts one at a sharp disadvantage.
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