WPP's Dilemma: Fossil Fuel Clients and Climate Change

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WPP has more fossil fuel clients than any other ad company
There are differing opinions within WPP regarding climate change and the role of energy companies
Resigning fossil fuel clients can lead to criticism for violating free speech
CEOs play a significant role in defining a company's position on social issues

With companies wrestling with the question of returning to the office or to continue working from home, there are so many questions around the future of work. How do you maximize your team’s creative output and entice them to want to come back to the office, while navigating the opportunities and challenges of working with AI? WPP CEO Mark Read believes that working together in an office is better – for collaboration, for training new employees, and for company culture. In this episode of Rapid Response, host Bob Safian speaks with Mark about the hurdles companies face in bringing folks back to the office, adopting generative AI, and leading during an era of disruption.

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