Masters of Scale Rapid Response: How to revive collaboration at work, with WPP’s Mark Read
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Oct 5, 2023 Mark Read, CEO of WPP and a leader in the advertising industry, discusses the future of work amid the rise of AI and remote collaboration challenges. He emphasizes the value of in-person interaction for fostering creativity and company culture. Mark shares insights on motivating teams to return to the office, the exciting prospects of 'boomerang employees' bringing fresh skills back, and the need for balanced leadership that addresses fears while navigating ethical corporate practices. It's a thought-provoking conversation on adapting to a rapidly changing workplace.
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In-Person Collaboration for Success
- Personal productivity isn't the sole measure of business success.
- True success lies in problem-solving and collaboration, best achieved through in-person teamwork.
Global Office Attendance Variation
- Mark Read cites varying office occupancy rates across WPP's global offices.
- New York has significantly lower attendance (24%) than other locations like Shanghai (75%) and Mumbai (64%).
A New Emotional Contract
- Companies need to create a new "emotional contract" with employees.
- Offer flexibility while encouraging more in-person collaboration.