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#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
B2B Marketing with Dave Gerhardt
Leveraging Internal Knowledge for Effective Content Strategy
Continuous recruitment and maintaining a dream list of influential candidates are essential for building a strong team. A successful content strategy can be exemplified through the 'Centers of Excellence' content series, which highlights internal company functions and their accomplishments. This approach not only elevates brand visibility but also provides relatable, actionable insights for the target audience. Leveraging internal knowledge allows organizations to utilize the unique experiences and expertise of their teams to create valuable, impactful content. Combining internal insights with modern research tools like ChatGPT enhances marketing efforts, enabling companies to effectively engage with their personas and share relevant stories that resonate with their audience.
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