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Real Estate Team OS cover image

028 Getting New Agents to 100% Proficiency with Jose Samano and Jeffery McGonigle

Real Estate Team OS

NOTE

Building a Productive and Selective Real Estate Team

The key insight revolves around the importance of carefully selecting team members in a real estate organization to enhance professionalism and productivity. By observing that agents who actively engaged in daily practices and lead generation outperformed others, the focus shifted to creating a structured team environment where everyone follows the same processes and utilizes a unified CRM. This concept of a 'mega office' or 'team bridge' emphasized the significance of having a cohesive team culture, consistent practices, and shared opportunities. The transition led to a smaller but more productive team, as individuals who did not align with the new culture gradually left the organization, highlighting the value of a selective recruitment approach in fostering a high-performing real estate team.

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