Next Steps, Not Finding a Home

The real estate industry has an unhealthy obsession with real estate search, where agents and brokerages often emphasize helping clients find a home as their core value. However, the most valuable role of a buyer's agent goes beyond finding a home, as it involves assisting clients with the next 10 steps to determine if the homes found online are the right fit. Buyers are often queued to question the value of an agent based on their ability to find a home, even though this is not where their core value lies. It's crucial for agents to proactively address this misconception by emphasizing their role in guiding clients through the decision-making process beyond just locating a property.