The New AI Marketing Playbook Amid Google's Stumbles w/ Kieran Flanagan
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Empowerment of Creators in Brand Marketing
Brands struggle to create engaging content due to being too cautious, which makes them less effective on platforms like YouTube and TikTok. In contrast, creators excel on these channels as they can freely express opinions, entertain, and use humor. To enhance their content creation, brands need to integrate creators into their marketing strategy. By collaborating with seasoned creators, brands can leverage their expertise in creating compelling content that resonates with the audience. Brands should focus on creative collaborations and unique deals to incorporate creators effectively into their brand, leading to more impactful marketing strategies and engagement.
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