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#176: April Dunford – How self-publishing a book exploded her client service business.
Creator Science
Books Are The Self-Serve Product
The speaker realized that rather than spending months trying to figure out answers for companies, it was more efficient to bring the right people together and facilitate a process to pull the answers out of them. This not only helped in streamlining the positioning process, but also led to the development of a repeatable process and framework. As a result, the speaker considered creating a detailed blog post or book to explain the process, which could help smaller companies to self-serve and save time by avoiding numerous coffee meetings. This would also allow for smarter discussions and provide a resource for CEOs in the speaker's market space.
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