
Turning Your Delivery Team Into a Sales Team
2Bobs—with David C. Baker and Blair Enns
00:00
Embrace a Culture of Excellence
Organizations can be categorized into two macro cultures: tolerance and intolerance. A culture of tolerance prioritizes employee happiness and lacks performance accountability, while an intolerant culture emphasizes high standards and accountability akin to professional sports teams aiming for excellence. For organizations focused on growth, especially when teams are both delivering and selling, adopting a culture of intolerance is essential. This requires setting and enforcing stringent performance standards and promoting a mindset where individuals strive for peak performance, fundamentally aligning team values with the pursuit of greatness.
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