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The Trade-off Between Warmth and Competence in Women
Achieving both warmth and competence is a classic challenge for women, as they are often viewed as either warm or competent, but not both. Men are perceived as competent by default, and a single act of kindness can make them appear warm. Women, on the other hand, are penalized for lacking warmth, being labeled as cold and calculating if they prioritize competence. This struggle is not exclusive to women but is faced by all individuals, especially new managers who want to establish their leadership. Working in finance, where gender biases are prevalent, can exacerbate this challenge.