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#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years
Founders
Patagonia Attracts Misfits
Meaningful work is subjective and can only be found through trial and error. It involves doing things you love with others, making work significant. Patagonia's early days saw the company attracting individuals who didn't fit traditional molds but shared a love for climbing, surfing, or non-conventional backgrounds. This diversity of talent and perspectives helped cultivate a culture where misfits felt at home, leading to the success of the company. The story of Christine Tomkins exemplifies that intelligence and motivation come in various forms, challenging the notion of conventional success.
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