Developing a System for Marketing and Attracting Ideal Customers

22sec Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Having a structured system for marketing and sales is crucial for growing and promoting a business. This system needs to consistently generate awareness, reach potential customers, and appeal to the right audience while repelling unqualified leads. Focusing on attracting a specific target market is more effective than trying to appeal to everyone.

There are a lot of myths about starting and running a small business. Today’s author and small business consultant promises to dispel them with insights learned from years of experience. Join Mike and special guest Shawn Blanc as they consider what it means to work on your business, not in it.

Obsidian University – use coupon code BOOKWORM for $50 off
Bookworm’s Relay for St. Jude campaign
Focus Like a Boss
The E-Myth Revisited by Michael Gerber
Bookworm #28: The 7 Habits of Highly Effective People
Bookworm #48: How to Win Friends and Influence People
Bookworm #42: How to Read a Book
Bookworm #39: The 4 Disciplines of Execution
Anything You Want by Derek Sivers
Focused #186: The Burden of Opportunity, with Shawn Blanc
Traction by Gino Wickman
Scaling Up by Verne Harnish
Pinnacle by Steve Preda and Gregory Cleary
Work the System by Sam Carpenter
Free Time by Jenny Blake