Thorough Recruitment Process for Go-to-Market Professionals

Integrating a forensic component in the recruitment process for go-to-market professionals is crucial. While talk-focused interviews are essential, they are not sufficient in evaluating candidates. Designing detailed case studies specific to the scorecard criteria is vital. Moreover, references should not be outsourced to HR but should be done by the hiring manager. It is essential to recognize the limitations of references, as individuals seldom provide negative references. Developing a critical point of view and trust in the reference giver's perspective is necessary for effective recruitment decisions.